Creatives face a lot of pressure; from clients, executives and above all, from within.
There’s always the pressure to do, do and do, satisfying all quarters.
“How do I give value to my client, yet making ends meet?”
“How do I meet the company’s expectation? How do I protect business ethics?”
“How do I make myself happy at the end of the creative process?”
There’s no straight jacket answer except two possibilities; #value and #influence.