DEALING WITH PRESSURE AS CREATIVES

Creatives face a lot of pressure; from clients, executives and above all, from within.

There’s always the pressure to do, do and do, satisfying all quarters.

“How do I give value to my client, yet making ends meet?”

“How do I meet the company’s expectation? How do I protect business ethics?”

“How do I make myself happy at the end of the creative process?”

There’s no straight jacket answer except two possibilities; #value and #influence.

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