There are few things you must understand about referrals, specifically, people to repost your business or brand on their personal or business space.
Basic concept: VALUE
This is something basic I hope to get out of the way first. Value is the currency with which you trade. Hence, people pay for your value. However, value is relative: what is valuable to one is not necessarily of value to another. Why? Needs and wants differ. It is not a question of good or bad.