John Obidi once upon a time said something about the African narrative.

If I’m right, he said, based on my understanding thus interpretation, that the African narrative is not only obsessed with the message of a story (nor as I see it, the moral) but indebted to the art of storytelling it.

Which means, the significance of a story is not always about the message but the beauty embedded in telling it.

Thus, when telling a story, an African writer attempts to trickle down, winding round a series of events all in a bid towards a singular message.

I believe so too. Hence, writing, social media writing especially, is all about the art of storytelling.

For a writer to get a large number of audience, perhaps interaction on his content, he or she is socially expected to construct his message round a story.

Interestingly, the dichotomy of the messenger and the message can easily be discredited once there is a masterpiece of storytelling.

It has been in our bloods for ages. Merchants and political bigwigs of tradition and culture thrive in the art of selling a story through panegyrics and grandiose tales of exploit accompanied with folk songs and dance.

Like a Yoruba adage says translated in English, where we are headed is not far, but the route we took is the longer one.

This post therefore is not so much about the message I’m passing nor the morals – if any – but the art of knitting two varying events to strike home a point.

The point being, in reading a narrative, whether on a social media space, academic writing or art for art sake presentation, there is a responsibility on readers to see it through to the message.


Unfortunately though, readers these days are impatient. And rightfully so, the forces contending for their time, logic and emotions are rising.

Is it a downgrade on our reading culture? I wouldn’t know. Everyone read for different purposes.

Take this though, if you would read, please read through and all. It’s the least you can do.